Business Branding
What is Business Branding?
The definition of branding is creating a name, term, symbol, or design that identifies one companies product or service as being distinct from other companies.
What is a Brand and why does my business need it?
A brand is an identity that gives your business a simple and effective relationship with your products or services.
A brand is more than just a logo; it is composed of everything your business provides such as prices, services, product quality, and image. A brand is the idea of what your business stands for, and how consumers recognize your business.
If your business is a small one man show with all the customers you can handle, then print-at-home business cards and a template based website that you built through your hosting company will work just fine. On the other hand if your company is looking to be regarded as an easily recognized establishment throughout the state, then you need successful branding.
The important thing to remember when creating a logo and relating it to your company's branding is that simple is better. Look at the logo on the vehicle that you drive. Does that logo tell you more than just the company? Does quality and reliability come to mind? How about value? All of these things are thought of when a logo becomes a brand.
Even if your company already has a logo, is that logo working for your business? Do consumers associate your logo with the services or products your company provides? When people look at your logo do they immediately say to themselves "hey that's the best company in town for great service at a great price!"?
Now that you have your products, services, clientele, and a great reputation, your company is ready to combine those into your branding. Your company's branding should work in conjunction with your logo and the atmosphere of your business. The branding of your company should be consistent with your business cards, letterhead, website, and advertising in order to assure the recognition of your company.
Marketing
How will R&D market my company?
With over 15 years of marketing experience, R&D Consulting and Design work to promote your business and have it stand above your competition. We are focused on:
- Identifying your company's needs
- Satisfying your company's needs
- Working together to promote the company's future
We will help you develop a marketing plan that will create advertising value for your company and your customers. A successful marketing plan is critical to your business's continued growth. R&D Consulting and Design is here to take your business marketing from inception to implementation.
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